No, Marvel isn’t about to debut sanitary napkins or tampons. However, they have apparently discovered that there are females who are interested in their icons, whether in movies or in comics and so decided to come up with a line of ‘female products’. Female products – their term, not mine.
Also [emphasis mine],
Since our core customer has always been guys, we need to be very careful when we introduce female product so that we don’t alienate our core,” said Paul Gitter, president of consumer products, North America, for Marvel Entertainment Inc.
Yeah, printing Spidey t-shirts for females is going to piss of legions of male comic book readers. How shallow do they think their male readers are? Is comic reading some sort of males-only-no-girls-allowed club? Will men decide to not read Deadpool because I like it?
And look what they are apparently offering.
Right. Us females are only interested in cute little comic heroes with hearts. Still, this isn’t quite as bad as this one below.
What is with all the kissing? Who are those people kissing anyway? Captain America? Iron Man? You know, while I like romance and all, that isn’t all I like. I don’t like how stereotyped these things are. Just because you are marketing to a female audience, it doesn’t mean you have to plaster hearts and pink and romance over everything.
And of course there are heart-shaped lockets. The kinds you can break into half and, I don’t know, give the other half to someone else (I never understood why anyone would do this). I have to say that the locket on the left is probably something I would buy though.
Spidey and Green Goblin?! I never knew. :D
Today I was at the gym and after my shower, I pulled on my Arsenal t-shirt. Then it struck me – why can’t Marvel be like Arsenal FC? I’m sure that majority of their supporters are males too but they still have “female products” which aren’t quite so sexist. They have t-shirts in female sizes which are similar to their male counterparts and not everything for the ladies are in pink or have hearts. My Arsenal tee is black and red and sized for females and I love it.
On the other hand, I have a Superman tee as well. A quick peek at their online shop and I realise that the only ‘female products’ is a pink t-shirt called the DC superladies and a sparkly pink keychain with the Superman logo. My Superman t-shirt is the classic blue one and I had to buy a kids size one because they don’t sell them in female sizes. It doesn’t fit very well because it isn’t made for the female body, which means I don’t wear it all that often.
Oh comic publishers, you have a long way to go.